SEO Keyword Research: Plurals vs. Singulars

When performing SEO keyword research, it is more strategic to include the plural version of keywords than the singular form. This concept provides greater flexibility and more opportunity for search traffic. Search algorithms have evolved and become more sophisticated. Now, they are able to index more than the specific words, but also the roots of these words.

For this reason, it is important to always err to the side of longer words. Adding suffixes or plurals to targeted terms is recommended. The concept of “rooting” is relatively new to the SEO world, but it cannot be overlooked. The increase in potential search traffic may surprise you.

An example would be to optimize for “travels” or “traveling”, instead of just “travel”. The latter term is contained within the former two terms. In other words, if you are optimizing for “travels” or “traveling”, you are already optimizing for “travel” by default. Be sure to consider this strategy when doing your keyword research and integrating your targeted terms.

Master SEO desde 1991 experto programador web director de la compañía marketing Web. Master SEO since 1991 expert web programmer / director of web marketing company

A cerca de nosotros

Somos una compañia de marketing digital enfocada en ayudar a nuestros clientes a conseguir resultados en áreas claves de sus negocios.

Solicite una cotización

Ofrecemos un servicio profesional SEO que ayuda a incrementar de una manera drástica y orgánica las búsquedas a su sitio, de esa manera uno podrá competir por palabras clave mejor valoradas.

No se encontró ningún campo.

Más entradas

Ver todas las entradas
Sin Comentarios
    • Oakley Outlet Stores
    • 6 noviembre, 2015

    Thank you for your whole effort on this site. Debby loves managing research and it’s obvious why. We know all regarding the dynamic tactic you provide very important ideas through this blog and therefore invigorate participation from some other people on this concept plus our own simple princess has been being taught a great deal. Take pleasure in the rest of the new year. You’re carrying out a glorious job.

    • clash of clans gemmes gratuites pc
    • 6 noviembre, 2015

    Parmi les familles qui ont déjà téléchargé notre générateur Clash of Clans,
    ils disent l’avoir adoré.

    • Michael Kors Bags
    • 5 noviembre, 2015

    I must point out my admiration for your generosity in support of folks who should have guidance on this particular concept. Your very own commitment to getting the solution along has been rather significant and have in most cases empowered most people much like me to get to their goals. Your informative key points denotes so much to me and even more to my colleagues. Thank you; from all of us.

    • http://Quarrelsomeboyf41.postbit.com/
    • 16 septiembre, 2015

    I visit day-to-day some web pages and websites to read content, but this webpage presents feature based content.

    • simpson Ties
    • 12 septiembre, 2015

    Howdy! Do you use Twitter? I’d like to follow you if
    that would be okay. I’m definitely enjying your blog and look forward to
    new updates.

    • Simpson Universal Angle Bracket
    • 8 julio, 2015

    Very great post. I simply stumbled upon your blog and
    wished to mention that I’ve truly enjoyed browsing yolur blog posts.
    In any case I will be subscribing in your rsss feed
    aand I am hoping yoou write again soon!

    • oferta de trabajo consultor seo
    • 8 julio, 2015

    El primer mundo es que escribimos para personas.

    • nursery rhymes lyrics in spanish
    • 27 junio, 2015

    We’re a gaggle of volunteers and opening a brand new scheme in our community.
    Your site offered us with useful info to work on.
    You have done an impressive activity and our entire group will likely be
    thankful to you.

    • Nursery rhyme
    • 26 junio, 2015

    I like what you guys are up too. This sort of clever work and coverage!

    Keep up the very good wprks guys I’ve incorporated you guys to our blogroll.