Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the prominence of both. But eliminating one or the other may not meet all strategic and marketing goals.

Once again, it should be emphasized that SEO is a series of guidelines rather than an exact science. Having said that, the following recommendation can be used to satisfy both sides of the equation. In general, keywords and phrases (i.e. SEO) should remain the focus of any early-stage company, while the incorporation of company branding should appear later in the evolution. This is simply a general statement and should not be taken word for word.

The reasoning is pretty straightforward. At first, no-one knows the name of your company, but perhaps they are searching for your products or services. In other words, you want to target keywords and phrases that focus around your offering rather than your company. As you build loyalty and credibility, branding becomes more important. It’s at this point that you may want to incorporate corporate messaging to strengthen the relationship with customers and instill trust in your brand.

One final thought about branding: if a searcher types in the name of your company, they are likely to find your website anyways. This is due mostly to anchor text and back-links. Therefore, optimizing for the company name is rather insignificant in most cases.

A cerca de nosotros

Somos una compañia de marketing digital enfocada en ayudar a nuestros clientes a conseguir resultados en áreas claves de sus negocios.

Solicite una cotización

Ofrecemos un servicio profesional SEO que ayuda a incrementar de una manera drástica y orgánica las búsquedas a su sitio, de esa manera uno podrá competir por palabras clave mejor valoradas.

No se encontró ningún campo.

Más entradas

Ver todas las entradas
Sin Comentarios
    • Oakley Store
    • 5 noviembre, 2015

    A lot of thanks for all of the effort on this web page. My mum enjoys managing investigation and it’s obvious why. We all notice all relating to the dynamic ways you offer helpful steps on this website and encourage participation from other ones about this matter plus our princess is without question becoming educated a lot of things. Have fun with the rest of the year. You are doing a first class job.