{"id":8656,"date":"2021-12-01T14:16:01","date_gmt":"2021-12-01T20:16:01","guid":{"rendered":"https:\/\/marketingweb.com.mx\/blog\/?p=8656"},"modified":"2021-12-01T16:23:05","modified_gmt":"2021-12-01T22:23:05","slug":"marketing-digital-en-guadalajara","status":"publish","type":"post","link":"https:\/\/marketingweb.com.mx\/blog\/marketing-digital-en-guadalajara\/","title":{"rendered":"\u00bfQu\u00e9 es el Marketing digital en Guadalajara?"},"content":{"rendered":"

\"marketing<\/p>\n

\u00bfC\u00f3mo hacer Marketing digital en Guadalajara?<\/h3>\n

Para hacer marketing digital se debe tener un plan que contenga la informaci\u00f3n necesaria para llegar al objetivo deseado del negocio deseado. Es an\u00e1lisis, objetivos de marketing, estrategias, y KPIs que se van a medir.\u00a0Herramientas para desarrollar un buen marketing digital: Sitio web, blog, seo, redes sociales, email marketing, publiciad digital, analitica web ( Google analitics, google master tools ).<\/p>\n

\u00bfQu\u00e9 es un plan de marketing?<\/h3>\n

Un listado o documento conteniendo toda la informaci\u00f3n para llegar a una meta definida, con objetivos del negocio a desarrollar. Teniendo definidas tambi\u00e9n estrategias y t\u00e1cticas y las kpi\u00b4s a medir del plan de marketing.<\/p>\n

Los objetivos dependeran de los recursos econ\u00f3micos y humanos de la empresa. Los tipos de objetivos del plan de marketing digital se enlistan as\u00ed: SEO, Branding, leads, ventas, retencion y fidelizaci\u00f3n del cliente.<\/p>\n

\u00bfQu\u00e9 vamos a hacer?<\/h3>\n

\u00b0 Optimizar el posicionamiento org\u00e1nico.<\/p>\n

\u00b0 Generar Lead de calidad.<\/p>\n

\u00b0 Mejorar la experiencia del usuario en el carrito de compras.<\/p>\n

\u00b0 Aumentar la presencia visual de la empresa mediante canales como facebook y youtube.<\/p>\n

 <\/p>\n

\u00bfQu\u00e9 vamos a medir?<\/h3>\n

La medici\u00f3n de los resultados y acciones en el retorno de la inversi\u00f3n (ROI) mediante los indicadores de rendimiento o KPI\u00b4s. En un informe de p\u00e1gina web o Blog mediante plataformas como google analitics o google master tools: Sesiones, usuarios, paginas\u00a0 vistas, paginas por sesi\u00f3n, n\u00fameros y fuentes de conversiones (Leads); sesiones por: Fuentes( Seo Org\u00e1nico, directo, social, referencial, email… otros, canales sociales ( Facebook, linkedin, twitter…), Dispositivos ( PC, movil, tablet ), campa\u00f1as.<\/p>\n

\"Que<\/p>\n

Google analytics<\/p>\n

 <\/p>\n

#\u00bfQu\u00e9 es el Marketing digital en Guadalajara?<\/strong><\/em><\/p>\n

 <\/p>\n

Contenido Estrategia\u00a0social media<\/a><\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00bfC\u00f3mo hacer Marketing digital en Guadalajara? Para hacer marketing digital se debe tener un plan que contenga la informaci\u00f3n necesaria para llegar al objetivo deseado del negocio deseado. Es an\u00e1lisis, objetivos de marketing, estrategias, y KPIs que se van a medir.\u00a0Herramientas para desarrollar un buen marketing digital: Sitio web, blog, seo, redes sociales, email marketing, …<\/p>\n

\u00bfQu\u00e9 es el Marketing digital en Guadalajara?<\/span> Leer m\u00e1s \u00bb<\/a><\/p>\n","protected":false},"author":18,"featured_media":8657,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","_joinchat":[],"footnotes":""},"categories":[56,540],"tags":[51,224,429],"class_list":["post-8656","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-marketing-digital","tag-marketing-digital","tag-marketing-digital-en-guadalajara","tag-marketing-digital-en-la-web"],"_links":{"self":[{"href":"https:\/\/marketingweb.com.mx\/blog\/wp-json\/wp\/v2\/posts\/8656","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingweb.com.mx\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingweb.com.mx\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingweb.com.mx\/blog\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingweb.com.mx\/blog\/wp-json\/wp\/v2\/comments?post=8656"}],"version-history":[{"count":6,"href":"https:\/\/marketingweb.com.mx\/blog\/wp-json\/wp\/v2\/posts\/8656\/revisions"}],"predecessor-version":[{"id":8666,"href":"https:\/\/marketingweb.com.mx\/blog\/wp-json\/wp\/v2\/posts\/8656\/revisions\/8666"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketingweb.com.mx\/blog\/wp-json\/wp\/v2\/media\/8657"}],"wp:attachment":[{"href":"https:\/\/marketingweb.com.mx\/blog\/wp-json\/wp\/v2\/media?parent=8656"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingweb.com.mx\/blog\/wp-json\/wp\/v2\/categories?post=8656"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingweb.com.mx\/blog\/wp-json\/wp\/v2\/tags?post=8656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}